Instagram is quickly becoming one of the most followed and used social media platforms around the world. Although many businesses and brands focus solely on Facebook, Instagram has proven to be an integral part of a company or brand’s digital success buy custom ig followers.
You’re on the right track if you’ve already opened your Instagram account and posted some photos, but you’re barely halfway done. You need to start gaining followers. Here are some tips that could help you achieve them:
-Creating a good, complete and attractive profile is a bit like the cover letter of your brand, whether it is personal or business.
-You have to have a very good eye when choosing your profile image, username and description. Of course it all depends on the brand.
-If it is a business, the profile image will be the logo. If it is a personal brand of a service provided, the profile will have a photograph of the person.
-It is important that the username is unique. If the name is already repeated, it is best to change it completely or add phrases and words that distinguish it.
-The URL has to go to your website (if you have a website) and the description has to make it very clear who you are and what you do (the spirit of the brand).
Stick to a passionate niche;
The Instagram accounts that become most successful are those that focus on one or two specific niches and only post content related to those topics. It’s best to find an area that you are passionate about or know very well and only post about it. For example, if you are interested in travel, tourist accounts can be very useful. Another interesting area is healthy living or fitness. If you stick to your niche and show authenticity and love in your posts, you will start to gain followers.
Post wonderful content constantly;
If you want to have a lot of followers on Instagram, you must post high-quality content ALL the time. You can’t just post once every two weeks. You need to release new high-resolution content. I recommend doing it once or twice a day (every day) to start, but eventually you should be able to work your way up to four posts per day.
Try different types of videos and photos to attract your audience’s attention. The “trick” is to start experimenting with different options and use what works best for you. Graphics interchange files (better known as Gifs) also work well.
Captions should be captivating and motivating:
A good caption can make all the difference, so you need to make sure you use them to your advantage. Decide which niche or persona requires a longer or shorter comment, and then be consistent with your strategy. When you write a caption you should try to do four things: captivate, motivate, inspire and give an extra experience to your video or photo.
Use the correct emojis:
Love them or hate them, no one can deny that emojis are a popular form of communication, both in text messages and on social media. If you plan to use emojis (which you should), it’s important that you know how to handle them correctly. Emojis function as substitutes for words and ideas and can serve to resonate with the reader. You can do it like this: try to replace at least one word in each sentence with an emoji that represents it. Your captions will begin to resonate on an emotional level with your readers. However, you should be careful not to overdo it. Emojis can be used to spice up your posts and make them more relatable, but they shouldn’t be the only way you communicate. They are to replace certain words, evoke reactions and describe emotions to your followers.
Post at least 2 times a day:
A few moments ago I mentioned the importance of posting constantly. Many people make the mistake of not posting enough. However, there are accounts that make the mistake of publishing too much, which ends up alienating the follower. It’s important that you find the right frequency for your audience and stay consistent. I mentioned above that it’s good to post at least twice a day when you’re just starting out with Instagram. This is an optimal amount to avoid overwhelming people. Starting with two posts spaced in the morning and afternoon is a good strategy.
We have reached the end of this post! If you follow these steps, it is very likely that your brand will be visible on Instagram and you will add more followers every day. It is a long-term job. It doesn’t happen overnight. But we can assure you that the fruits are many.